The increasing importance of digital marketing, content marketing, SEO and social media means that organisations, and charities in particular, now need to master more than just the traditional communications space.
This is a trend that is being reflected in the skills being called upon by the charitable sector, with almost all organisations on the UK Public Appointments list now having Trustees with this specific skillset.
I recently became a trustee for a charity called Child Rescue Nepal and one of the reasons I was appointed was because; although the charity has plenty of fundraising and on-the-ground experience; they needed more in the way of a digital communications skill set.
Since I have been working with Child Rescue Nepal, I have delivered a digital marketing campaign for the #oneyearon anniversary of the earthquake in Nepal.
We will shortly be launching a new digital campaign to coincide with the anniversary of the earthquake and will keep you posted about how you can follow and get involved, this time with the new and messaging attached.
In the meantime, if any charities are interested in learning about why they should consider appointing a trustee with a communications background, you can download my chapter 'the role of trustees in charity comms and how they can add value'.
You can also download the full eBook How to Use PR to Promote Your Charity here:
This week the government will impose new legislation forcing companies with 250+employees to publish information showing the gap between their male and female employees.
I was asked by the PRCA to contribute a blog on the new legislation and, given that it is a thorny and misunderstood issue, I thought it best to address the fundamentals first.
In the blog I answer the following questions:
You can read the blog here.
What are your thoughts on the gender pay gap? How are you embracing it as a business? I’m interested in hearing your thoughts.
Here is a 5 minute sample of an hour long live interview I did, talking about the value of PR.
I wrote this article on 5 Things Women Must Learn To Be Successful
I wrote for TVB Europe, celebrating ten inspirational women in the broadcast industry