The increasing importance of digital marketing, content marketing, SEO and social media means that organisations, and charities in particular, now need to master more than just the traditional communications space.
 
This is a trend that is being reflected in the skills being called upon by the charitable sector,  with almost all organisations on the UK Public Appointments list now having Trustees with this specific skillset.
 
I recently became a trustee for a charity called Child Rescue Nepal and one of the reasons I was appointed was because; although the charity has plenty of fundraising and on-the-ground experience; they needed more in the way of a digital communications skill set.
 
Since I have been working with Child Rescue Nepal, I have delivered a digital marketing campaign for the #oneyearon anniversary of the earthquake in Nepal.
 
We will shortly be launching a new digital campaign to coincide with the anniversary of the earthquake and will keep you posted about how you can follow and get involved, this time with the new and messaging attached.
 
In the meantime, if any charities are interested in learning about why they should consider appointing a trustee with a communications background, you can download my chapter 'the role of trustees in charity comms and how they can add value'.

You can also download the full eBook How to Use PR to Promote Your Charity here: 

This week the government will impose new legislation forcing companies with 250+employees to publish information showing the gap between their male and female employees.

I was asked by the PRCA to contribute a blog on the new legislation and, given that it is a thorny and misunderstood issue, I thought it best to address the fundamentals first.

In the blog I answer the following questions:

• What is the gender pay gap?
• What causes it?
• What is the new regulation?
• What does the PR industry think about it?
• How can I get involved (even if my company doesn’t meet the 250 employee threshold?)

This final piece points you to seven practical tips and suggestions offered up by the PRCA to help you to reduce your own gender pay gap, even if you aren’t legally obliged to. 

You can read the blog here. 

What are your thoughts on the gender pay gap? How are you embracing it as a business? I’m interested in hearing your thoughts.