 How can tech for good brands position themselves for success? ‘Tech for Good’ has exploded in recent months. Many UK publications have dedicated Tech for Good streams, MeetUp groups are popping up and sector-specific awards have come to the fore to celebrate innovators. As tech continues to dominate the headlines, technology businesses that solve social problems or support those in need are now a hot topic.
However, these organisations can run the risk of being pigeonholed, finding it difficult to position themselves as ambitious and profitable brands capable of being a mainstream success. Our ‘Tech for Good – How To Make The Mainstream’ panel discussion will shine a light on how Tech for Good brands can push themselves to the fore, position themselves as authoritative, ambitious and profitable brands, and make it to the mainstream. I'll be hosting the event and joined by panelists Saasha Celestial-One, CoFounder of OLIO; Nick Couch, Brand Consultant at Bright New Thing; Jude Ower MBE, Founder and CEO of Playmob; Nathaniel Smithies, Founder and CEO of PlusGuidance. To join, register here.
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 Fundraising for Child Rescue Nepal On Sunday a crowd, both human and canine, assembled at East Dean village car park. This slightly unusual spectacle (comprising 22 humans and 15 dogs) were gathered for an annual event, the Sponsored Dog Walk in aid of Child Rescue Nepal. Started around 8 years ago by long time supporter and former CEO Ian Kerr and his wife Jenny, the informal event is a fun morning for dog lovers and for those interested in knowing more about the charity.  Some of you already know that I’m a Trustee of Child Rescue Nepal. Our mission is a bold one: to end child slavery in Nepal. We estimate that there are almost 100,000 child slaves in Nepal working in hazardous situations. These children are extremely vulnerable and often suffer from physical, emotional and sexual abuse. We rescue them, keep them safe and reunite them with their families. We work with local police to raid factories, restaurants and hotels where they are being held captive. We take children to a safe house where they receive medical attention and counselling before being reunited with their families. So far we have rescued over 700 children, but our work is far from over and we won’t stop until every child is free. A little money goes a long long way in Nepal and we are committed to fundraising to ensure that we can continue with this vital work. All of the proceeds of the sponsored walk are going towards helping Child Rescue Nepal.  As well as humans, we had a large number of four legged fundraisers out in force:
 Those who were on time set off at pace, whilst Ian had to wait for stragglers (sorry Ian!) but we did eventually catch up with the pack. A couple of stately dogs brought up the rear, whilst the main crowd divided into two as we headed off. The gang was prepared for the weather, but despite a ubiquitous mist that rendered the walk through sheep fields atmospheric, the temperature was decidedly humid. Our circular route took us from East Dean car park to Belle Tout neolithic village, to Birling gap and back to East Dean. We covered at least 2.5 miles over a time period of about 2 hours, with some of us doing a slightly longer route past artist Grayson Perry's house and ceramic studio in a neighboring village.  Afterwards, we gathered at to Ian and Jenny's to devour a delicious spread of home made soup, salad, bread, cakes (humans) and treats (doggies), before retiring home for a well-earned afternoon nap. Thankfully, despite the variety of beasts who had never met before, there were no incidents at all. In fact, the only bad behavior to report is that of Flossie knocking over (but not breaking) a plant pot and sneakily licking one of the walkers' lunch (I hope she took it in good humour).  So far my 'four legged fundraiser' has nearly hit target of £250. If you would like to donate, there is still time. Just visit my Just Giving page here. Many thanks to all who have so generously donated so far and looking forward to updating you further on the latest developments at Child Rescue Nepal in the near future. |
Press CoverageHere is a 5 minute sample of an hour long live interview I did, talking about the value of PR.
I wrote this article on 5 Things Women Must Learn To Be Successful
I wrote for TVB Europe, celebrating ten inspirational women in the broadcast industry
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