In a world where increasing pressure is being put on marketers to justify their spend, PRs need to look to their colleagues in digital agencies, for whom data and reporting is fundamental, for best practice.
I wrote this article, published today in Digital Marketing Magazine on the phenomenon of 'Digital PR', great content informed by smart reporting, which is where I believe the industry should be going.
If you'd like to discuss my thoughts on Digital PR, or how to make your PR more accountable, then contact me.
Here is a 5 minute sample of an hour long live interview I did, talking about the value of PR.
I wrote this article on 5 Things Women Must Learn To Be Successful
I wrote for TVB Europe, celebrating ten inspirational women in the broadcast industry