Sophie Wilson
  • Home
  • About
  • Skills
  • Writing
  • Contact

In my own words
musings, reflections, press

Oscars & #Bagelgate: Best brand responses of the week

3/3/2017

0 Comments

 
Best brand response
Specsavers provide a stunning brand response
Some time ago I attended a conference and heard the very enigmatic Tim Langlois talk about Specsavers' simple, but extremely effective consumer digital strategy. "We give them entertainment and then when they need new glasses, they come to us." Langlois said that real time reaction to the media agenda with hilarious content was the key to their success. In June 2014, during the decisive World Cup Group D match between Uruguay and Italy, Specsavers' digital team responded to Luis Suarez biting Giorgio Chiellini by tweeting a picture of the Italian defender next to a picture of cannelloni, along with the #shouldhavegonetospecsavers hashtag. This week, Specsavers outdid themselves again with this simple but brilliantly timed tweet after Faye Dunaway and Warren Beatty presented the award for best picture to La La Land, instead of moonlight, after being handed the wrong envelope by PWC. Their catchprase has now even been shortened to #shouldve,  having become so popular that it no longer even requires the inclusion of the brand name for it to be recognisable. 
Picture
The next unlikely heroes of the week are British Transport Police, whose reaction to a rather bizarre situation on a train that got out of hand, had the hashtag #bagelgate trending on twitter. The BTP were called to investigate a brawl that started when passengers on the 00.54 Great Northern service from Kings Cross put the baked goods on fellow passengers' heads. The police diffused the situation but it was their playful response with a serious message that got the Twittersphere talking. 
0 Comments



Leave a Reply.

    Press Coverage

    Here is a 5 minute sample of an hour long live interview I did, talking about the value of PR. 
    Picture
    I wrote this article on 5 Things Women Must Learn To Be Successful 
    Picture
    I wrote for TVB Europe, celebrating ten inspirational women in the broadcast industry

    Archives

    June 2020
    September 2017
    July 2017
    June 2017
    April 2017
    March 2017
    February 2017
    January 2017
    June 2016

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About
  • Skills
  • Writing
  • Contact